In graphic design refers to the supporting printed pieces in an advertising or marketing campaign. Can include brochures, sell sheets, presentation folders, etc. and usually will maintain a similar look and feel for branding.

Printed material -- such as brochures, pamphlets and sales sheets -- created to provide information and support sales.

Material distributed at trade shows, including brochures, software, pens. Also know as premiums.

Printed materials used to present information about a business and its capabilities, products or services. It can include brochures, fliers, fact sheets, direct mail pieces and other forms of communications.

Ad agency term for printed pieces, such as brochures and annual reports, that are not directly involved in advertising.