Relearning achieved by eliciting a new response in the presence of a particular stimulus.

The process of eliminating a classically conditioned response by pairing the conditioned stimulus (CS) with an unconditioned stimulus (UCS) for a response that is stronger than the conditioned response (CR) and that cannot occur at the same time as the CR.

a behavior therapy technique that applies the principles of classical conditioning to replace unpleasant emotional responses to stimuli with more pleasant ones. 523

A procedure for weakening a classically conditioned response (CR) by connecting the stimuli that presently evoke it to a new response that is incompatible with the CR.

In behavior therapy, the replacement of a particular response to a stimulus by the establishment of another (usually incompatible) response.