Occurs when an ad is displayed to a visitor. Once visitors have viewed an ad, they can click on it (see Ad Click). There may be more than one ad on an ad view.

A web page that presents an ad. There may be more than one ad on an ad view. Once the visitor has viewed an ad, he/she can click on it (see Ad Click).

A web page that presents an ad. There may be more than one ad on an ad view. Once visitors have viewed an ad, they can click on it.

The display of a single creative to a consumer on a Web site. A single page view can have more than one impression if there is more than one advertisement on the page. See Impression.

The delivery or viewing of an ad.

An ad view, synonymous with ad impression, is a single ad that appears (usually in full view without scrolling) on a Web page when the page arrives at the viewer’s display. Ad views are what most Web sites sell or prefer to sell. A Web page may offer space for a number of ad views. In general, the term impression is more commonly used.

A request for a page with an ad that was successfully delivered.

Similar in concept to a Page and ad impressions and reach , describes one viewing of an advert by a single member of its audience. The same as Ad impression , which is more commonly used.