Organization that aggregates or brokers advertising inventory for many sites.
a broker of advertising space for a number of different sites
a broker that sells online ads
a group of people working together to help each other advertise
a group of Web sites which can be purchased through a single sales entity
a network where all the work of promoting banner ads, administering banner ads, and collecting money from clients is performed under one roof
an aggregator or broker of advertising inventory for many sites. Ad networks are the sales representatives for the Web sites within the network
A network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys.
Historically, an organization charged with the representation of advertising space for a group of websites for the purpose of maximizing revenue and minimizing administrative costs through aggregation. The role of the modern Internet advertising network is to transact, serve, track and report the distribution of creative from advertisers to publishers using an efficient, interactive marketplace.
A company that provides sales representation of dozens to thousands of independent Web sites by aggregating the ad inventory and selling ads across mulitple web sites by aggregating the ad inventory and selling asds across multiple sites.
Companies that purchase and place banner advertisements on behalf of their clients.
Aggregator or broker of advertising inventory for many sites (Source: IAB)
Multiple websites across which banner ads can be served simultaneously --e.g., SON includes Science Magazine, Science Now and Science NextWave.
Using a combination of state-of-the-art technology and media expertise, ad networks help advertisers and publishers make web advertising work by successfully centralizing the planning, execution, control, tracking and reporting for high-impact, online media campaigns. Ad networks leverage technology to create solutions that help advertisers and publishers unleash the power of the Internet for branding, selling products, and building relationships with customers. A network of sites is usually grouped by vertical-sector and premium-branded sites, with which to serve ads for efficient targeting, reach and reporting.
Ad networks (advertising network, banner network, online ad network) are advertising companies which administer ad sales, billing, serving and collection for web sites. Ad networks often aggregate sites into specific categories or demographic groups, then sell ad inventory to advertisers either to specific sites within the networks, specific categories or demographics, or via run of network buys which target sites within the network. Ad networks can sell ad inventory on CPM, CPC, CPA and other revenue models. A reviewed list of ad networks can be found here at Internet Ad Sales.+ Associated link: http://www.internetadsales.com/modules/wfsection/index.php?category=4
A network of web sites or web pages that run banner ads.
An aggregator or broker of advertising inventory from more than one site.