Intensive distribution aims to provide saturation coverage of the market by using all available outlets
Using all available outlets for distributing a product (353)
a marketing strategy whereby a manufacturer sells its product in most every possible location to virtually any retailer who is willing to carry it, given quite minimum standards that must be met by the available retailers; also called mass distribution. See exclusive distribution and selective distribution.
A distribution strategy whereby a producer attempts to sell its products or services in as many retail outlets as possible within a geographical area without exclusivity.
Takes place when suppliers sell through as many retailers as possible. This arrangement usually maximizes suppliers' sales; and it enables retailers to offer many brands and product versions.
Distributing a product to as many retail outlets as possible.
Distributing a product through a wide variety of outlets.
The use of all available outlets for distributing a product. p. 363
Market coverage in which all available outlets are used for distributing a product. p. 307
The stocking of their product in as many outlets as possible.