The process of eliciting support for a company and its activities among its own employees, in order to encourage them to promote its goals. This process can happen at a number of levels, from increasing awareness of individual products or marketing campaigns, to explaining overall business strategy.

co-ordinating internal exchanges between the firm and its employees to achieve successful external exchanges between the firm and its customers (717)

Orchestrating the experiences employees have with an organization in a way that encourages them to Be the Brand and say with enthusiasm and commitment, "I get it. I know what I am supposed to do to contribute to the Brand Harmony we are trying to create."

programs designed to gain support for an organization through activities and communications directed to the organization's employees; a marketing program whose intended audience is the firm's employees.

The policy of treating employees as internal customers of the organization, responding to employees' needs or wants, and promoting the organization and its policies to the employee.

The use of professional marketing systems and techniques within an organization in order to facilitate communication and understanding. In-company newsletters are an example. Internal marketing helps staff communicate better with guests since they are better informed about the company's operations.

A strategy of treating a company's employees as customers, and providing for their wants and needs.

The application of marketing internally within the company, with programmes of communication and guidance targeted at internal audiences to develop responsiveness and a unified sense of purpose among employees. p. 731

Internal marketing (IM) is an ongoing process that occurs strictly within a company or organization whereby the functional process aligns, motivates and empowers employees at all management levels to consistently deliver a satisfying customer experience.