a broad church where, for example, music, dance, performance, fashion, events in public spaces, stickers, merchandise are an integral parts

Visual cultureis a field of study within cultural studies focusing on aspects of culture that rely on . Among cultural studies theorists working with contemporary culture, this often overlaps with film studies and the study of television, although it can also include video game studies, comics, traditional artistic media, advertising, the Internet and any other medium that has a crucial visual component.