a photographic paper used in graphic reproduction, phototypesetting on which a photographic image is created.

A photographic copy of the original artwork. the media need only place this directly into their page layout. It requires no work from the media and ensures total control of the appearance of the advert by the agency/client.

A Photo Mechanical Transfer device. A laser etched black text and screened images on light sensitive paper, used to make up artwork that is ready to print

Light sensitive paper used for photographic reproduction or typesetting

A compound of bromine with a positive radical.

Any compound that contains either the Br- ion or bromine with an oxidation state of -1, such as NaBr or HBr.

any of the salts of hydrobromic acid; used as a sedative

a sedative in the form of sodium or potassium bromide

A person who is conventional and commonplace in his habits of thought and conversation.

a conventional or trite saying; -- often used in the phrase "old bromide".

a trite or obvious remark

A bromide is a phrase, or person who uses phrases, which have been used and repeated so many times as to become either insincere in their meaning, or seem like an attempt at trying to explain the obvious.