Term describing statistics defining a particular focal audience. For example, "The twenty to twenty-five white female demographic."

Profiles Audience breakdowns based on various characteristics such as age, sex, income and education.

A specific population characteristic such as age, income, gender, occupation, etc.

Refers to the age group that is being used (for planning, buying, researching, etc. Also known as Demo.

of or pertaining to demography; as, demographic surveys.

A type of survey question which asks for background data, such as age group, sex, occupation, religion, education level, and the like. The resulting measures are called demographics.

of or relating to demography; "demographic surveys"