Gross Regional Product
Gross Rating Point. Often used as a measure of the overall weight of an advertising campaign. One rating point is numerically equivalent to one per cent of the population. See also TVR.
The sum of the ratings of the individual media buys that make up an advertising schedule. It is calculated as the number of spots multiplied by the average rating.
Gross Rating Points. A term used in buying time for TV ads. If an ad is shown twice, and seen by 10% of people the first time and 8% the second time, it achieves 18 GRPs. A more specific version of GRPs is TARPS.
Glass Reinforcement Plastic - a type of fibreglass.
Glass Reinforced Plastic - popularly known as fibreglass.
Glass-reinforced plastic, but more commonly known as glass fibre (not fibreglass, which is a trade name). Used by most motorhome manufacturers, for everything from bumper surrounds to side skirts to complete bodyshells
Group (file name extension)
Group format. Windows file that groups together objects or other files.
GROUP FILE A Windows program group file
Windows file group Microsoft Windows C/C++ header file C and C++ languages