An offer which is available for all sites within the ad network to run.

Ad buying option in which ad placements may appear on any pages on sites within an entire online publishing network.

A run-of-network ad is one that is placed to run on all sites within a given network of sites. Ad sales firms such as Latitude90 handle run-of-network insertion orders in such a way as to optimize results for the buyer consistent with higher priority ad commitments.

A campaign buy that distributes creative to all or most of a network of publisher websites with no targeting or other filtering applied, other than standard frequency capping. Run-of-Network campaigns provide Advertisers with the greatest reach at the lowest cost.