Jazz FM was a local station for London launched on the 4 February 1990 with an Ella Fitzgerald concert at the Royal Festival Hall in London. The station was launched as a result of a ten year campaign by musician Dave Lee, who was inspired after listening to a Los Angeles jazz radio station, which has since turned into a classical station. The licence to broadcast was given in 1990 to London Jazz Radio who subsequently changed their name to Jazz FM on launch.