Synonyms: alternate terms, alternative terms, related terms Related Terms: content promotion, "Did you mean?" A search engine suggests other words a user might be interested in, based on the search they just issued. Sometimes the alternate terms might a different / corrected spelling of a word, for example a user typing "Arkansaw" might get the suggestion "Arkansas"; Google suggests such corrections with their "Did you mean:" links in their results list. Other alternate terms might be other subjects that are directly related, for example somebody looking to buy a flashlight might also get a suggestion for the term "batteries".