ARTA (Auckland Regional Transport Authority) is the public transport organization of Auckland, New Zealand. It was established in 2004 to help find and fund solutions to the traffic challenges facing the rapidly growing Auckland region. ARTA is under the umbrella of the Auckland Regional Council (ARC), and about half of the ARC's rates go to fund public transport via ARTA.http://www.nscc.govt.nz/your_council/News_Releases/Releases-2006/February/Public-transport-funding-gap-highlighted-in-ARC-Funding-gap.htm Public transport funding gap highlighted in ARC Draft LTCCP - Auckland Regional Council press release, Sunday 27 February 2005 ARTA co-ordinates public transport under the MAXX brand.