Having power to captivate or charm; fascinating; as, captivating smiles.

capturing interest as if by a spell; "bewitching smile"; "Roosevelt was a captivating speaker"; "enchanting music"; "an enthralling book"; "antique papers of entrancing design"; "a fascinating woman"

Captivating is a popular and controversial book in the American/Christian market. Published in 2005 by John Eldredge and his wife Stasi, it proposes that women have three desires: to be romanced, to engage in adventure, and to be seen as beautiful.