Definitions for "MARKDOWNS"
A bookselling term to denote those unsold or shopworn books, whose prices have been reduced in order to facilitate their clearance. The term also describes the amount by which a selling price has been reduced. This is usually expressed as a percentage of the original selling price. Therefore, if a book, originally priced to sell at $40.00 is reduced in price to $16.00, the markdown will be 60% ($24.00 รท $40.00). See also HURT BOOK JOB LOT REMAINDERS
A term used by some stores to describe a NEW book that has been marked down in price. Back
Markdowns are merely "analyst speak" for putting merchandise on sale. For consumers, huge sales are great, since they pay lower prices for their needs. However, for companies, huge, unplanned sales are bad for revenue growth and profit margins. A certain amount of markdowns are expected in the life of a product, and companies manage accordingly. The problems arise when inventory doesn't sell as quickly as planned, meaning that prices need to be cut sharply.