In film and broadcasting, a soundbite (or soundbyte) is a very short piece of footage taken from a longer speech or an interview in which someone with authority or the average "man on the street" says something which is considered by those who edit the speech or interview to be the most important point. As the context of what is being said is missing, the insertion of soundbites into news broadcasts or documentaries is open to manipulation and thus requires a very high degree of journalistic ethics. Politicians of the new generation are carefully coached by their spin doctors to produce on-demand soundbites which are clear and to the point.