The qualities of mental pictures, sounds and feelings, for example, pictures may be large or small, moving or still, in color or black and white.

The smaller elements within a representational system; e.g. a visual image can be bright, dim, clear, fuzzy, moving, still, large, small, etc.

The components that make up a Sensory Modality. Example: In the visual modality; the submodalities include color, brightness, focus, dimensionality, etc.