Tomy Co., Ltd. is the legal English name for the Japanese toy, children’s merchandise and entertainment company created on March 1, 2006 by the merger of "former" Tomy with long-time Japan rival, Takara Co., Ltd. However, the new company made the unusual decision to adopt two different legal corporate names so while in English the name is simply Tomy, in Japanese the legal company name is the combined name, K.K. Takara-Tomy (株式会社タカラトミー ) .