Webkinz is a line of plush animals developed by the Ganz gift company in 2005.http://www.ganz.com/ Ganz official website The toy comes with a special code, allowing visitors to the Webkinz World online website to "adopt" a virtual version of their pet for online interaction.http://www.webkinz.com/ Webkinz Official Website The franchise has become somewhat of a new children's craze, spawning a new line of products known as Lil' Kinz.http://www.joystiq.com/2006/10/16/webkinz-creating-next-generation-of-gamers/ Webkinz molds next generation of gamers