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Definitions for "Audience Composition"
Keywords:  demographic, lifestyle, profile, marcommwise, socioeconomic
Related Terms: Audience profile, Profile, Coverage, Trp, Coverage, Gross rating points, Media mix, Rating, Showing, Gross rating point, Target audience, Grp, Probability sample, Descriptive statistics, Universe, Statistic, Sample survey, Probability sampling, Target population, Demographic, Random sampling, Inferential statistics, Random sample, Representative, Confidence interval, Reach, Sample, Population, Confidence limits, Parameter, Demographics, Random selection, Simple random sample, Systematic sample, Sampling error, Statistical inference, Population projections, Sample frame, Confidence intervals, Sampling, Psychographics, Sampling distribution, Selection bias, Stratified sample, Biased sample, Estimator, Quota sample, Statistician, Random
An analysis of an audience based on characteristics relevant to an advertiser. Contributed by: MarcommWise Staff
marcommwise.com
The demographic profile expressed as a percentage of the total audience of a particular advertising vehicle.
advertising.washpost.com
Analysis of audience in terms of selected subgroups based on demographics, lifestyle, etc. - usually expressed as percentages. Also known as Audience Profile.
bbmtvmeter.cgy.com
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Keywords:  teens, comp, listening, classified, makeup
A measure of the makeup of a metric audience by age and gender.
drmedia.com
3/4– Estimates of numbers of people viewing a program or time period, by age, sex, etc.
206.21.0.134
The number and kinds of people listening to a TV or radio program classified by their age, sex, income, etc.
nationalpolitical.com
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