Definitions for "Audience Composition"
An analysis of an audience based on characteristics relevant to an advertiser. Contributed by: MarcommWise Staff
The demographic profile expressed as a percentage of the total audience of a particular advertising vehicle.
Analysis of audience in terms of selected subgroups based on demographics, lifestyle, etc. - usually expressed as percentages. Also known as Audience Profile.
A measure of the makeup of a metric audience by age and gender.
3/4– Estimates of numbers of people viewing a program or time period, by age, sex, etc.
The number and kinds of people listening to a TV or radio program classified by their age, sex, income, etc.