Analysing the content of media - e.g. publications and broadcast programs to determine the main themes being represented. This is a quantitative technique, which usually involves counting the number of times a word or theme appears.See also Media research.
normally used in methods texts to refer to the quantitative analysis of texts or images, content analysis is in practice often combined with qualitative thematic analysis to produce a broadly interpretive approach in which quotations as well as numerical counts are used to summarise important facets of the raw materials analysed
A kind of study that picks out themes by noticing the details of books, newspapers, movies, speeches, etc.; for example, counting the number of times a word or phrase is used in President Clinton’s speeches.
A nonexperimental research technique that is used to analyze a written or spoken record for the occurrence of specific categories of events.
The study and interpretation of written and visual material. for example, magazines, television advertisements, photographs.
The systematic examination of cultural artifacts or various forms of communication to extract thematic data and draw conclusions about social life.
A method of analysis used in qualitative research in which text (notes) are systematically examined by identifying and grouping themes and coding, classifying and developing categories.
The technique of reading publications, advertisements, or other messages to find references to an organization or an idea, then coding and analyzing the content to determine trends and opinions.
The process of identifying and listing--in accordance with a parsimonious classification system--categories of expression contained in a variety of information sources.
The systematic and quantitative study of some form of communication (e.g. speeches, TV programs, newspaper articles, advertisements, etc.).
(voir Analyse de contenu) Group of research techniques aimed at isolating and assessing the importance of qualitative and quantitative aspects of oral, written, visual or audio communication; research technique for the objective and systematic description of content in communication.
is a procedure that categorizes the content of written documents. The analysis begins with identifying the unit of observation, such as a word, phrase, or concept, and then creating meaningful categories to which each item can be assigned. For example, a student's statement that "I learned that I could be comfortable with someone from another culture" could be assigned to the category of "Positive Statements about Diversity." The number of incidents that this type of response occurred can then be quantified and compared with neutral or negative responses addressing the same category.
A research method whereby some material (typically text) is analysed statistically (such as by counting the occurrences of particular words. See the example in the book).
Process of systematically determining the characteristics of a set of documents or materials EHR/NSF Evaluation Handbook, Chapter Seven: GlossarySource web site
Content analysis (also called: textual analysis) is a standard methodology in the social sciences on the subject of communication content. Earl Babbie defines it as "the study of recorded human communications, such as books, web sites, paintings and laws". Harold Lasswell formulated the core questions of content analysis: "Who says what, to whom, why, to what extent and with what effect?".
