a great example (certainly a popular one) of how to use content to pull and hold attention, but this is the part in the post where you nod agreeingly, roll your eyes, yawn, but then I tell you that blogs are just scratching the surface
A corporate blog is a weblog published and used by the organization to reach its organizational goals. Although there are many different types of corporate blogs, most can be categorized as either external or internal.
a sound eMarketing strategy for firms who want to stand out from competitors and allow potential clients to get a true sense of who they are and what they are about