A 30-minute TV program the object of which is to motivate the viewer to respond directly by purchasing the featured product or service.
televised or electronically communicated advertisement for a commercial product
a long advertisement that digs into the details of a product or candidate.
a promotion for a product set in an entertaining television program format, usually on cable television, featuring information about a product, demonstrations, testimonials, and a sales pitch aimed at direct response from the audience; typically 30 minutes in length or, in some cases, one hour. Essentially, an unconventional form of television commercial for a product. Also called paid programming and program-length commercial. See advertorial.
a television commercial presented in the form of a short documentary
a broadcast advertisement filling an entire program slot,
a commercial message, and as such represents the viewpoints and serves the interest of the sponsor
a sales pitch delivered over television to the households of America
a short or regular length television program that combines information presentation with an integrated suggestion to buy a particular product or service
a televisioncommercial that is as long as a typical television program
Information and commercial- Television commercial usually between 15-60 minutes used to present and sell a product in a casual, talk show atmosphere. Often features celebrities.
any television commercial longer than two minutes - typically just under 30 minutes.
A long-form (30 minute) broadcast commercial that provides much more information than can be supplied in a typical :30 or :60 spot. Most infomercials contain toll-free numbers so that consumers can contact the advertiser directly. The evolution of the infomercial has dramatically changed the way cable and broadcast stations build their program schedules. Stations can generate more revenue by scheduling blocks of infomercials than accepting traditional television shows on a barter basis. “Easy money”.
A program-length TV advertisement (most often, 30 minutes in length) for a specific good or service that airs on cable television or on broadcast television at a fringe time. It is particularly worthwhile for products that benefit from visual demonstrations.
A television or radio commercial designed to look like a documentary or news story. The print or Web equivalent is known as an "advertorial". Contributed by: MarcommWise Staff
a long commercial. Usually in lengths of 20-30 minutes. Carries different rules as to airing and rates.
A televised advertisement for a product or service, typically running over a longer period of time than a standard 30-second commercial.
The long form of direct response television advertising. All successful, profitable and award winning Infomercials have certain proven direct response advertising ingredients. They are an in-depth electronic sales presentation of a product or service, directed towards a primary target market that has as its primary purpose - generate direct and immediate sales from an 800 telephone number or website by providing an informative and entertaining television program. The Infomercial is a program length advertisement. They are usually 28 and one half minutes long, although they can be longer or shorter.
It is a television or radio commercial that looks similar to a news story or documentary.
A commercial, usually 90 seconds or more in length, designed to supply information about a product or service rather than to present a specific sales message.
A long commercial which at first glance appears to be a program.
An extended commercial message, generally lasting between 3 and 30 minutes and including product demonstration
Long form of DRTV, usually 30 minutes, but can be 60 minutes with broadcaster permission. Sometimes referred to as edumercials. Asks viewers to respond, usually by placing an order for product, service or information.
Are TV commercials that appear to be 30-minute TV shows but are advertisements for products.
Infomercials are television commercials that run as long as a typical television program (roughly 28 minutes, 30 seconds). Infomercials, also known as paid programming (or teleshopping in Europe), are normally shown outside of peak hours, such as late at night or early in the morning. Kevin Harrington, owner of Reliant International Media, LLC, created the first ever modern-day infomercial in 1984, selling the Ginsu knife.