Telemarketing (sometimes also referred to as “telesalesâ€) is a method of direct marketing in which the telephone is used to contact potential customers in order to reduce the time spent in making personal visits. Traditionally, products such as double glazing and central heating have been marketed using this technique
Selling subscriptions by telephone (ie out-bound telemarketing). Responding to new subscribers who place their orders by telephone (ie in-bound telemarketing)
Use of the telephone as an interactive medium for promotion or promotion response. Telemarketing as a response vehicle includes receiving orders, inquiries and donation pledges in response to print and broadcast advertisements.
Selling subscriptions by telephone solicitation, either in out-going (“cold calling”) or incoming calls. In some cases, prospects respond by phone to a DRTV (see definition) or other sub promotion, or are “up-sold” a magazine subscription when they call in for customer service or call a third party (such as a cataloger) to order merchandise.
Use of telephone as a medium to sell, promote or take orders for goods and/or services. The expressions 'inbound' and 'outbound' are often applied to distinguish between selling and order-taking.
Selling, or advertising, or market research done by telephone.
Selling subscriptions by telephone solicitation, or by getting the prospect to respond by phone to a DRTV (see definition) or other sub promotion.
Use of the telephone to solicit or otherwise communicate with futures and options customers or potential customers.
The use of television or telephone for advertising.
The use of the telephone to sell, promote, or solicit goods and services.
use of the telephone as a medium to generate sales.
the use of the telephone as an interactive medium for promotion and sales
Making outbound calls to a selected target group of new or existing customers in order to sell goods and/or services.
Use of the telephone as an interactive medium for promoting a product (outbound telemarketing) or promotion response (inbound telemarketing).
any pre-sales activity conducted by telephone, usually by specially trained telemarketing personnel - for instance, research, appointment-making, product promotion.
Using the telephone as a medium for promotion or responses.
Proactive or 'outbound calling' from a call centre
Usually refers to the selling of goods and services over the telephone. Can include outbound telemarketing (calls directed toward prospects) or inbound telemarketing (calls coming from prospects who are motivated by some other form of advertising). Telemarketing includes activities ranging from cold calling to customer follow-up calls on large accounts.
a direct marketing activity that involves using the telephone to market and sell products and services directly to customers; includes both initiating calls and receiving orders from buyers. See inbound telemarketing and outbound telemarketing.
the use of the telephone to receive and make phone calls to capture sales. TSR or telephone service rep A trained telephone operator making and receiving phone calls to create sales.
Sales and service conducted using the telephone. It is classified as inbound or outbound. See inbound telemarketing and outbound telemarketing.
Use of the telephone to market goods or services directly to prospective customers and/or to receive orders and inquiries generated from other advertising and promotions. ... read full article
A form of direct marketing that uses the telephone to reach potential customers.
The use of telephones for selling. Telemarketing can be either outbound (the seller calls the prospective customer) or inbound (the prospect calls the seller, such as calling a toll-free number in response to an ad). Contributed by: MarcommWise Staff
Marketing by telephone to solicit customers in order to sell goods and services.
Selling goods or services over the phone, for payment by credit card.
n. the raising of funds or the marketing of goods or services by volunteers or paid solicitors, using the telephone.
A direct response sales method that uses the telephone to produce sales.
a segment of the University's Annual Giving Program where current students are hired to contact and solicit alumni and friends by telephone.
Selling over the telephone using a scripted sales message, primarily to consumers, both inbound and outbound.
The process of selling over the telephone.
Talking on the telephone to prospects or customers. Inbound telemarketing is usually customers or prospects calling your toll free number. Outbound telemarketing is when you place the call to a prospect or customer. Telemarketing can be done by your in-house staff or by an external telemarketing company.
The in-bound and out-bound telephone operations that are needed to conduct a DRTV campaign.
Direct selling over the telephone, relying heavily on personal selling. p. 465
The direct selling of goods and services by telephone based on either a cold canvass of the telephone directory or a pre-screened list of prospective clients. p. 431
The use of the telephone to increase sales to customers, inquiries, and catalog requesters. Phone calls to prospects who already have a relationship to the caller.
Selling by telephone, normally where the seller cold calls prospects from prepared lists or at random.
Telemarketing is a method of direct marketing in which a salesperson uses the telephone to solicit prospective customers to buy products or services. Telemarketing can also include recorded sales pitches programmed to be played over the phone via automatic dialing.