An illegal tactic in which a seller advertises a product with the intention of persuading customers to purchase a more expensive product.
6,7,8,9,10 A tactic in which a customer is attracted by the advertisement of a low-priced item but is then encouraged to buy a higher-priced one.
advertising a product at one price, usually a low or bargain price, while actually having in stock little or nothing of this product and offering to sell the customer a similar product at a higher price. Page 213
a deceptive way of selling that involves advertising a product at a very low price in order to attract customers who are then persuaded to switch to a more expensive product
Bait & switch: Internet, newspaper, or phone advertisements, which may include photos, written or verbal descriptions, do not match the woman who shows up, or she has been grossly misrepresented.
Bandwidth Banner advertising Banner exchange Banner rotation
When a promoter teases the fans into believing one thing is going to happen then switches to something else resulting in shock and surprise or downright confusion and disappointment. When done well bait and switch can save a storyline and set up programming for a few months (e.g. HHH being revealed as the mastermind behind the who ran over Austin saga as Rikishi was flopping in 2000) but when it gets executed poorly (e.g. Ric Flair being revealed as the Black Scorpion) it can ruin ratings and make the guys involved damaged goods for a while.
A dishonest sales practice in which a business advertises a bargain price for an item in order to draw customers into the store and then tells the prospective buyer that the advertised item is of poor quality or no longer available and attempts to sell them something else that is higher priced.
A bait and switch is a form of fraud in which the fraudster lures in customers by advertising a product or service at an unprofitably low price, then reveals to potential customers that the advertised good is not available but that a substitute good is. The goal of the bait-and-switch is to convince some buyers to purchase the substitute good as a means of avoiding disappointment over not getting the bait, or as a way to recover sunk costs expended to try to obtain the bait. It suggests that the seller will not show the original product or product advertised but instead will demonstrate a more expensive product.