Definitions for "Interactive television"
One of the features possible with DTV, mixing TV viewing with the capabilities of a personal computer. For example, using your remote control to choose camera angles during a football game or looking at the "50/50 lifeline" choices during "Who Wants to Be a Millionaire?"
Technology developed by cable television companies and telephone companies to connect PCs to televisions, which are connected by cable to a mainframe computer with a large database. Such a network enables users to shop, play games, watch movies, and obtain financial news by sending messages to the central computer. See also on-demand television.
A combination of television with interactive content and enhancements. ITV provides a richer entertainment experience as well as information, blending traditional TV viewing with the interactivity of a PC. ITV features can include richer graphics, Internet access, e-mail, chat, instant messaging, home shopping, home banking, interactive games, on-demand services such as weather and financial information, pay-per-view (PPV), and video-on-demand (VOD). Or a catch all phrase for services/platforms that allow TV viewers to interact with their television. Typical services might include interactive program guides and email and web browsing on the TV.