the fifth and last group of the adopter categories and the diffusion process of new products, services, or ideas, i.e., those individuals who are extremely slow to adopt a new product and do so only after the innovators, early adopters, early majority, and late majority; since they are individuals steeped in tradition and intent on shunning a new product because “what was good enough in the past is good enough now.” Acceptance of a new product is often the result of the unavailability of its predecessor. See adoption process, adopter categories, adoption curve, diffusion process, innovators, early adopters, early majority, and late majority.

the last people to adopt a new product; they are suspicious of new products and are oriented towards the past (466)

The group of consumers who are typically last to buy a new product