Innovators are those who adopt new products first. They are usually relatively young, lively, intelligent, socially and geographically mobile. They are often of a high socioeconomic group (“AB’s”).

the first people to adopt a new product (465)

the first group of the adopter categories in the diffusion process of new products, services, or ideas, i.e., the earliest purchasers of a new product; those individuals most willing to accept the risks associated with trying a new product. See adoption process, adopter categories, adoption curve, diffusion process, early adopters, early majority, late majority, and laggards.

Real challengers and disrupters of the dominant channels.

a listing of this state's most innovative companies and individuals