As the average computer screen size has grown larger, the size of online ...
A 728x90 pixel interactive online advertisement in the form of a graphic image that typically runs across the top or bottom of a webpage. May be GIF or JPEG images or Rich Media such as Flash. Many ads are animated since animation has been shown to be more effective. The Leaderboard is 728 pixels wide by 90 pixels high. See Creative.
A banner that is sized 768x90 pixels.