Definitions for "Banner Ads"
Related Terms: Banner advertising, Banner advertisement, Click-through, Banner ad, Ad banner, Jump page, Impression, Click , Banner , Banners, Click through, Clickthrough, Ad click, Banner farm, Ad impression, Clicks, Interstitials, Interstitial ads, Click thru, Impressions, Viewer, Interstitial, Ad view, Banner exchange, Ad views, Rotation, Click throughs, Click , Ad impressions, Click-throughs, Ad product, Ad clicks, Landing page, Banner blindness, Click-through ratio, Publisher, Cpc - cost per click, Run of site, Click tracking, Creatives, Skyscraper ad, Page impression, Affiliate link, Destination url, Beyond the banner, Splash page, Click through rate, Adsense, Click stream, Click rate
most common method of web advertising (p. 273)
Those graphic advertisements that you see at the top of so many Web pages.
A primary method of advertising on the Internet. They are usually small graphics with brief advertising messages.
Ads on a website, usually containing a company or product name or some type of promotional offer; online consumers can access company's marketing or corporate website by clicking.
Clickable advertisements found on frequently visited websites.
Paid advertising on Websites (like billboards on a highway). Largely ignored and becoming less effective over time.
Traditionally a rectangular, “small, graphics link placed on a Web page. The banner is linked to the advertiser's Web pages, so that ‘clicking on it' transports the browser into the advertiser's lair.” 38 The most traditional online advertising format. Please click here to view some of the new banner ad formats.
advertisements that run across the top of Web sites; the graphics use up bandwidth
A banner is a graphic image (static, animated, or rich media) that is placed on web sites as an advertisement. Banners are commonly used for brand awareness and generating sales.
An Internet advertising tool. Users click on the graphic to be taken to another Web site.
A graphic image which acts as an advertisement to entice site visitors to â€˜click throughâ€™ to obtain further information.
advertising in the form of banners on a web page.
One of the original forms of online advertising. It has declined in popularity with the rise of PPC Marketing which generally offers far better targeting and hence cost effectiveness.
A very popular, but somewhat expensive method of promoting your website. They are the little rectangular graphics (40 x 440 is the standard size) that you see near the top or bottom of some popular web pages. When "clicked" by a visitor, they take you to another website. Although most places charge a premium for banner ads placed their websites, there are also a number of "banner exchanges" through which your website may be avertised in this manner for free. To locate these exchanges, go to any search engines / directory and intiate a search using "banner exchanges" as your keywords / phrase.
Banner ads contain an image ad or flash ad and are usually at the top of the page. However, banner ads can also be displayed as boxes, also known as skyscrapers, on the margins of the page as well.
A form of advertising that appears in your browser window.
Advertisements on a Web page that link to the advertiser's site.
Adverts, usually animated, that appear on web pages and come in various sizes. When clicked these take you to the advertised site.
Interstitial Branding Element Design
Banner ads are 468 by 60 pixel horizontal rectangles which can contain content specified by the advertiser. They are usually links to one or more pages of additional content for that advertiser. Banners are usually placed at the top of the page, just below page headers.