Definitions for "Interstitials"
Keywords:  advertisement, pop, msnbc, fadeout, aol
Pop-ups in front of a web page (p. 274)
Full page advertisements that are inserted between web or wireless content pages. Proposed wireless standards include a five-second fadeout and a skip feature
Loads a commercial in the background of a Web page. When the user exits the page, the user gets served a full-page, between-page advertisement in Flash, an animated gif or other rich media.