Definitions for "Landing Page"
Related Terms: Jump page, Splash page, Click through, Referrer, Click-through, Banner ads, Click tracking, Entry page, Click , Referrals, Destination url, Banner , Impression, Banner ad, Banner advertisement, Interstitial ads, Targeted traffic, Ad banner, Click thru, Viewer, Interstitial, Banner advertising, Adsense, Interstitials, Adwords, Banner farm, Page impression, Sponsored links, Ad impression, Site map, Ad view, Banner exchange, Sponsored link, Outbound links, Microsite, Incoming link, Affiliate link, Banners, Pay per click advertising, Sitemap , Pay-per-click, Contextual advertising, Click stream, Click , Google adwords, Pay per click, Redirect, Ad views, Page impressions, Ad impressions
The page of your website where search engines direct traffic.
A landing page is simply a special web page on the website which the visitor reaches by clicking on the link in a piece of electronic advertising. When employing marketing techniques such as email marketing or PPC campaigns, landing pages are created on the website to reinforce the message in those campaigns and guide the visitor towards the desired next action. Link Popularity An estimation of how 'important' or 'popular' a web page is, based purely on the number of other pages are linked into it, ie. the number of backlinks that it has. In this estimation, no account is taken of any other factors or indeed the relevance of the web pages linking to it.
An Entry page is the first page visible to web visitors and is also known as home page.
The first page on which a visitor to your site lands. Any page can be a landing page.
The Landing Page is the page through which someone enters a Web site; the first page they see upon getting to your Web site. There must be a Landing Page Snippet on the Landing Page for ConversionRuler to work.
The URL on your Web site where visitors will go when they click a particular advertising link. A search landing page, for instance is the URL a searcher is taken to after clicking an natural or paid search result.
The page that is displayed when clicking a link contained in a search engine results page (SERP's).
A page that users click through to from an advertisement. For best results, these pages are highly targeted for the reader and specific to the ad. Landing pages are used for advertisers who either do not have a website or who wish to provide a special offer or email form which does not exist on their website.
is the first page of your site viewed, when a user is directed to your site from a link. Any page can be a landing page the general purpose is to provide additional information directly related to products or services promoted in the email.
A page where a consumer is directed to by clicking on an ad unit.
a custom page that visitors are directed to once they have clicked on a link, usually from an outside source such as an advertisement
a custom web page developed exclusively for a paid search campaign
a merchant web page designated to accept inbound affiliate referrals
a natural part of your existing site, say a section title page, that you perform general on-page optimization on for a subset of your keywords
an html page that you place on your server that is basically a full page ad for the affiliate site that you are promoting
a page customized for the specific ad you're running
a page designed to capture information about visitors before they are redirected to a web site
a page that a customer reaches when he or she completes the sale
a page that you send people to in order to capture their interest through their name, information and permission
a page, usually on your own site, that you use as the first stop of your campaign
a page within a websites that offers something for free in exchange forthe visitors e-mail address
a separate page on your website that contains specific information about your campaign
a simple page on your site that contains some valuable inforation, a call to action, and some clickable links to whatever you're promoting
a single page focused on a single idea and a specific action you want the visitor to take
a single page on your website that is designed to quickly convert a specific visitor into paying
a single web page geared towards a particular type of conversion
a special page set up to achieve some kind of action, such as making a sale or getting the visitor to fill in a form, that a visitor arrives at when clicking a certain link
a special type of web page that allows your prospects to respond to direct mail
a specific webpage designed as the
a specific webpage, intended for shoppers who click-through on a particular ad, designed to lead them to complete the transaction
a very simply designed single page designed to create enough interest to get your website browser to take some sort of action
a Web page created for the specific purpose of driving the target market towards some intended action based on the offer presented in an online ad
a web page on your site that bridges between your ad or the link that leads to your site, and the relevant content for the specific chosen search words
a web-page that grabs your visitors attention to your product, service, or opportunity -- and then prompts them to take immediate action by giving you their contact information
a web page that was linkable from an email message
a web page that your prospects (the traffic that you are driving to your website) will land upon after clicking through your ads
Web page that a person arrives at after clicking on a link.
See Entry Page.
The web page on which customers "land" when they click through to your web site from a search listing, banner, link or other online advertisement.
A web page viewed after clicking on a link within a search engine listing. Also referred to as a bounce page, or click page.
The page of a website that is displayed to a user immediately after they click on your listing. The page of a website linked to by your listingâ€(tm)s destination URL.
This is the page visitors find themselves after clicking on a PPC or CPC advertisement. (Additional advice: In order to maximize the conversion rate it is crucial to have a well thought out and well developed landing page.)
The webpage that you send your visitors to, through one or more ads.
The first page a customer sees after clicking on your banner. Typically, the advertiser will compare two landing pages against each other to discover which sells better.
A web page that is linked from an email marketing message for the purpose guiding the recipient to the next step of the offer process for the given email message or campaign, and ultimately (hopefully) to the conversion step.
The actual page that a user lands on when he clicks through a search engine listing.
When an e-mail recipient clicks-through to a site, this is the page they should see first. Making sure this page resembles the offer in the e-mail campaign is the first step toward getting recipients to click "buy." A landing page consistent with the e-mail campaign also avoids confusing the recipient.
The page a visitor arrives at after following a link to your site. Most commonly used in relation to Pay-per-click or contextual advertising, where you can assign a specific arrival destination for visitors from that ad campaign.
A page on your site where visitors "land" when they click a link from email or an affiliate site. Often this page will be tracked to measure the success of a marketing campaign.
The first page seen after clicking a link from a search engine or other listing.
A page that is optimized and very targeted towards a particular subject. An effective/valid optimization and sales conversion strategy when implemented correctly. Learn more about creating effective landing pages.
A Web page whose primary function is to provide visitors with detailed information about a product, service or site offering. Landing Pages are accessed through site navigational buttons, hyperlinked text, or through Gateway Pages. If the Landing Page is the first page of a major section (or zone) of the Website, it is also referred to as a zone home page.
The page which is displayed when a link is clicked.
The page on a website where the visitor arrives (which may or may not be the home page). In terms of an email campaign, one can think of the landing page as the page to which the email directs the prospect via a link. A landing page must satisfy all the requirements pertaining to a home page.
The page that the user sees immediately after clicking on the advertisement. Landing pages are also used in other marketing disciplines such as email marketing, direct mail, or print advertising.
Usually used in conjunction with a PPC campaign, they are call-to-action pages that prompt the user to engage the site.
Generally speaking, the web page that a person reaches when clicking on a search engine listing or ad. This is commonly the home page of the site but it can be any. For paid advertising, it is common to have multiple ads, each one linking to a specific web page on the site that is targeted specifically for that ad.
Landing pages are pages that users would click through to from a PPC campaign or XML feed (that is, people "land" on a particular page as a result of search marketing efforts). For best results, these pages are highly targeted for the reader and specific to the PPC ad or feed description (for instance, if a PPC ad advertises a coat sale, sending prospects to the company home page would invoke frustrations and decrease conversions). Rewriting landing pages is one of the easiest ways companies can increase their conversion rates.
the page a visitor lands upon. It can be a page that is specially created to support incoming traffic from an ad or email campaign or simply may be a page which has a link on another site. i.e., I followed the link you sent me and ended up on the landing page, it was boring so I left.
The web page that a searcher reaches after clicking a SEARCH ENGINE LISTING. Can also be considered a DOORWAY PAGE.
The landing page refers to the page on a Web site that goes along with an e-mail promotion. For example, when an e-mail promotion is sent and recipients begin to click through on the links embedded therein, their browsers should open to the landing page of the advertiser's site.
The specific web page that a visitor ultimately reaches after clicking a search engine listing.
A Web page viewed after clicking on a link within an email. Also may be called a microsite, splash page, bounce page, or click page.
This is the first page of a site. This is seen by an user when he has followed a link form another site. It can be a home page or a content page.
A Web page often geared specifically for an offer in an email. When the subscriber clicks to visit the page they don't have to read your entire site to find your offer, the landing page contains all the information they need and gives them a method to take action.
The designated page on a website which relates to a hyperlink. Also known as 'destination URL'.
The page where a conversion occurs and where the consumer is given the first opportunity to buy. Landing page optimization leads to more conversions and improves the consumerâ€™s experience.
The page a Web user reaches when clicking on the link on a search site's results page.
The page where a visitor will arrive when they click on a banner or text ad. This is usually at the advertiser's site. A good landing page will have a clear, simple flow leading to a sale, sign-up, etc.
The page on your website where visitors end up after clicking on your ad. Page content should match ad
A web page that is linked to an email for the purpose of providing additional information directly related to products or services promoted in the email.
The web site page, linked to keywords, where SEA ads direct customers.
A web page within your website that targets your main products, services or affiliates. A PPC advertisement or classified
A landing page is the advertiser's web page to which a user is directed after clicking an ad. For affiliate, CPL and CPA sales, it is important that the landing page is one which entices users to immediately purchase a product or service, rather than simply the home page of the advertising site.
The website page where the visitor go when he click the ad.
The page that a visitor is brought to after clicking on a link from the results in a search engine.
The page that a visitor arrives on after clicking on an online advertising link (for example a link in a newsletter, a pay-per-click ad or an organic search engine listing). Landing pages are critical in determining conversion or interaction success, and online marketers invest a lot of effort in optimizing the various elements of a landing page (calls to action, content, navigation, graphic design) to achieve the best possible conversion rate. A landing page should always be relevant to the message a visitor saw when clicking on a link. For example, an advertisement stating â€œSubmit your URL to search engines now!â€ should direct to a landing page about search engine submission and not contain any off-topic content.
The web page that a visitor clicks through to from a banner ad or search results listing. See also: AdWords, ClickThrough Rate, Conversion, Conversion Rate, Cost per Click, Doorway Page, Machine-Generated, Referrer, Spamglish, Spamming, Splash Page
The page(s) on your website where search engines direct traffic.
In online marketing, a landing page is a specific web page that a visitor ultimately reaches after clicking a link or advertisement. Often, this page showcases content that is an extension of the link or ad, or the page is optimized for a specific keyword term or phrase to attract search engines.
known as a lead capture page, is a single web page that appears in response to clicking on an advertisement. The landing page will usually display directed sales copy that is a logical extension of the advertisement or link. Definition found off Oracles houston marketing blog at: http://oraclemarketing.wordpress.com - internet marketing