an advertisement that loads between two content pages.
in Internet advertising, flashes of an advertiser's brand information or imagery that appears between pages of a web site while the new page is loading; a preliminary page that precedes the regular home page of a web site, usually promoting a particular site feature or providing advertising. Also referred to as a splash page.
Before loading of the media web page ad page is inserted for several seconds. Technical specification: format full screen, type html
An advertisement that appears in a separate browser window while a user waits for a Web page to be downloaded. Interstitials usually contain large graphics, streaming presentations, and applets. Also referred to as "splash" or "flash" pages.
a full-page ad shown between two web pages after a site user clicks on an activated link that you specify
a full-page ad that appears before entering a page
a message (usually advertisements) that appears in a new window when you wait for another web page to load
an ad vehicle which is delivered in between page views
an advertisement that appears in its entirety between two forms of content, such as content pages
a type of ad format that is shown in-between pages on the same web site
Online ad that loads between two content pages.
based on the television commercial model (where viewers have to sit through ads to get to what they want to see), an interstitial advertisement appears in a new browser window while the user is waiting for a page to load
An intrusive type of advertisement that loads between web pages, without having been requested by the visitor. Similar to superstitials except they do not load in the background.
A form of advertising on the web other than a banner.
A web advertisement appearing on its own page.
An advertisement that interrupts the user. They are sometimes called pop-ups, e-mercials or intermercials. They come in different sizes (taking up all of the screen or only pieces) & with different levels in interactivity, from static to fully animated productions.
An interstitial (something "in between") is a page that is inserted in the normal flow of editorial content structure on a Web site for the purpose of advertising or promotion. It can be more or less intrusive and the reaction of viewers usually depends on how welcome or entertaining the message is. An interstitial is usually designed to move automatically to the page the user requested after allowing enough time for the message to register or the ad(s) to be read. Several variations have been identified: (1) The splash page, pop-up or pop-under, a Web page, usually containing an animated image or rich media, that is linked to briefly when you click on or enter a site's home page address. Wired Magazine's Web site has used this kind of interstitial. (2) The game, You Don't Know Jack inserts animated ad interstitials into its game. The ads are clever and users seem to enjoy them in the context of one of the Web's more enjoyable games.
A web advertisement that appears on its own page. They aren't clickable, so they've lost popularity since introduced. When a visitor clicked on a link, the ad would appear briefly before the page they wanted.
An advertisement that interferes with the users desired action. For example, an add that pops up a window in front of a site that the user has requested.
Means "in between," and is an advertisement that appears in a separate browser window while a user waits for a web page to load. An Interstitial Ad is an "intrusive" ad unit that is spontaneously delivered without specifically being requested by a user. Blocking the site behind it, Interstitial Ads are designed to grab consumers’ attention for the few nanoseconds it takes them to close the window. Interstitials can be full pages or small windows.
Meaning in between, an ad that appears in a separate browser window while you wait for web page to load. If a user is on content page A and clicks on a hyperlink to go to content page B, the interstitial page will appear after the user clicks on page A, before the user is moved to content page B. It is also called a pop-up window and in general, is considered an intrusive form of advertising. Interstitials are more likely to contain large graphics, streaming presentations, and applets than conventional banner ads. See also: Superstitials
An advertisement delivered between the display of two other Web pages. Typically the ad is smaller than a full screen, and usually it must be viewed in its entirety, or the user must take a step to remove it from view.
Web-based advertisement occurring before, after, or during content clips.
A World-Wide Web page that appears before the expected content page. Interstitials can be used for advertising (intermercial, transition ad) or to confirm that the user is old enough to view the requested page.
Meaning in between, an advertisement that appears in a separate browser window while you wait for a Web page to load. Interstitials are more likely to contain large graphics, streaming presentations, and applets than conventional banner ads, and some studies have found that more users click on interstitials than on banner ads. Some users, however, have complained that interstitials slow access to destination pages.
Ads that appear in a separate browser window while Web pages are downloading.
An interstitial is an advertisement that appears in a separate browser window while you wait for a web-page to load. Interstitials are more likely to contain large graphics, streaming presentations, and applets. Some studies have found that people are more likely to click on an interstitial then on a traditional banner ad. Other studies however, have found that people complain that interstitials slow access to the desired site.
A small, rectangular area within a web page used for advertising. May be animated or static.
An online display ad that appears between two destination pages.
Means "something in between" and is a page that is inserted in the normal flow of content between a user and a site. An Interstitial Ad is an "intrusive" ad unit that is spontaneously delivered without specifically being requested by a user. Blocking the site behind it, Interstitial Ads are designed to grab consumers' attention for the few nanoseconds it takes them to close the window. Interstitials can be full pages or small daughter windows. Also referred to as "pop-ups."
an advertisement that loads between two web pages.
A rich-media ad message contained in a pop-up window while the requested content loads in the background. An interstitial ad is an intrusive message that is delivered automatically without specifically being requested by a user.
Advertising creative placed in-between the origin website and the destination website, either physically or in time - also called a pop-up window. The interstitial is analogous to the advertising inserts in the Sunday paper that usually go straight to the trash. Newer concepts called superstitials or metastitials attempt to be more acceptable to consumers by being less intrusive, subtle and more interesting with the use of rich media components such as video.
Any web-based advertisement which occurs before, after, or during a narrative content presentation. For example, if streaming media terminology were applied to regular television, standard television commercials would be called interstitials, since they interrupt programming.