Definitions for "Page Impressions or Page Views"
Keywords:  banner, hits, request, audience, server
Refers to the number of times a Web page has been requested by the server.
A request to load a single web page. A single page view may create multiple hits to the server if the page contains multiple elements such as ad banners (see Hits).
The number of times a web page is requested from the web server. This number does not include graphics and is much more useful than “Hits”.