a business or organization may rent a mailing list, usually though a list broker, for one time use unless otherwise specified, to reach out to new sales leads or donor prospects
The rental of a list of names and addresses direct from a List Owner or via a List Broker.
payment for the use of a mailing list owned by someone else; generally, the rental fee is for a one-time use of the list.
The arrangement between the list owner and mailer where the owner gives the mailer a set of names for a one time use for which the list owner is paid a royalty by the mailer.
Renting a list – for one-time or multiple use – of prospect customer names, based on pre-determined characteristics, owned by an entity for an agreed-upon cost per thousand names.
The process of renting a list of names from a broker or list owner.
The process of renting a mailing list for a one-time mailing.
Rather than being purchased, mail, telpehone and e-mail lists are often rented for one-time use or a limited number of uses. Mailing, calling or e-mailing people on the list more than the specified number of times is a breach of contract. (If someone on the list responds to the initial campaign, the list renter is then considered to "own" that name and can then conduct unlimited communications with the person or organization.) Contributed by: MarcommWise Staff
The process in which a publisher or advertiser pays a list owner to send its messages to that list. Usually involves the list owner sending the message's on the advertiser's behalf. (If someone hands over their list to you, beware.)
To rent lists of consumer information; often to fit a specific target segment for marketing purposes.( Back to the top)
The rental of a list, of names and addresses, through a List Broker or directly from the List Owner. Rental can either be for one-off or multiple useage.
An arrangement in which a list owner furnishes names to a mailer, together with the privilege of using the list on a one-time basis only (unless otherwise specified in advance)
