The Need for Cognition, in psychology, is a personality variable reflecting the extent to which people engage in and enjoy effortful cognitive activities. People high in the Need for Cognition are more likely to form their attitudes by paying close attention to relevant arguments (i.e., via the central route to persuasion), whereas people low in the need for cognition are more likely to rely on peripheral cues, such as how attractive or credible a speaker is. Psychological research on the Need for Cognition has been conducted using self-report tests, where research participants answered a series of statements such as "I enjoy solving puzzles" and were scored on how much they felt the statements represented them.