pay per click search engine. search engine where results are ranked according to the bid amount and advertisers are charged only when a searcher clicks on the search listing.

Pay Per Click Search Engine. A type of search engine in which search results are determined by advertiser bids. Generally speaking, the advertiser that bids the highest amount on a specific keyword will show up as the No. 1 search result for that specific keyword.

A Pay Per Click Search Engine. Learn more about pay per click.