Measures of a firm's overall financial performance in terms of its likely profits; used by investors to assess their probable returns.
                                                            
                                                     
                        
                                                
                        
                        
                            Used to measure how successfully a business earns a return on its investment.
                                                            
                                                     
                        
                                                
                        
                        
                            Financial ratios that measure a company's profitability by comparing the company's gain from operations to the resources employed or invested to earn the gain.