Definitions for "Test marketing"
Test marketing occurs when a new product is tested with a sample of customers, or launched in a restricted geographical area, to judge customers' reactions. If the product is unsuccessful, the business will have minimised its costs and can either make changes before the main launch or decide to discontinue the product. Test marketing has a disadvantage in that competitors learn about the new product before its full launch
A business introduces a product in strategic geographic locations, rather than everywhere, to assess consumer response.
The initial launching of a new product into one or more selected geographic areas for a trial period to test its marketing-mix (price, place, product, or promotion) prior to a full-scale launch.
Research conducted within a small targeted consumer group to determine the viability of an expanded program.