Definitions for "Trade-mark"
A peculiar distinguishing mark or device affixed by a manufacturer or a merchant to his goods, the exclusive right of using which is recognized by law.
a mark of authenticity, that shows a product to have come from a particular source
a mark or sign that is distinctive and distinguishes the source of goods or services of one source from those of another
a merchandising short-cut which induces a purchaser to select what he wants, or what he has been led to believe he wants
Keywords:  valuable, asset, business
a valuable business asset