Definitions for "Matchcover"
The actual piece of cardboard or shinekote used to imprint the advertisement that surrounds the match sticks. (Also seen as Match Cover.) Does not include match boxes. (See Shinekote).
A Matchcover, or "matchbook cover", is a thin cardboard covering that folds over match sticks in a "book" or "pack" of matches. Covers have been used as a form of advertising since 1894, two years after they were patented, and since then, have attracted people who enjoy the hobby of collecting.