Over the hooks – refers to the marketing of cattle/sheep/lambs directly from the farm to an abattoir where a producer is paid for the value of the carcase based on a sliding grid. The skin is also evaluated for length and quality and is purchased by the processor. The seller generally pays for the animal's transport from the farm to the abattoir. The grazier generally gets paid within a 7 day to 14 period.

Opportunities to hear. The number of times the average listener will hear your commercial over a specified time period

Opportunities to Hear. estimate average number of opportunities to hear advertising insertions in a given radio media schedule. (See Average Frequency)

Over The Horizon