A research firm involved in radio audience measurement.
A broadcast rating service for television and radio that uses both a viewer diary method and an electronic recording and tabulating system to measure audience size and characteristics.
National ratings company that provides audience data radio stations and networks.
A company, whose service that many radio groups subscribe. This company sends out "diaries," or little books to people to fill out: What radio station they listen to, and how often they listen. This in turn, is compiled into the "ratings" that appear monthly. Booster A tower used to fill holes in what should be covered in a station's coverage area, but due to terrain, or other factors, in unreceiveable without a booster. This is often used by "rim shooters" to get signals from small towns into large cities.
The company that provides the Industry accepted standard for audience measurement.
Arbitron is a radio audience research company in the United States which collects listener data on radio audiences similar to that collected by Nielsen Media Research on television audiences.
