People, households, or organizations that read, view, or hear an advertisement or other marketing communication vehicle more than once, whether through a single media vehicle or a a combination of media vehicles. Contributed by: MarcommWise Staff
In broadcast, a measurement of the number of listeners or viewers who are reached by two or more programs sponsored by the same advertiser. In print, the measurement of the overlap of potential exposure between different issues of the same magazine or among issues of different magazines.