Definitions for "Audience Duplication"
People, households, or organizations that read, view, or hear an advertisement or other marketing communication vehicle more than once, whether through a single media vehicle or a a combination of media vehicles. Contributed by: MarcommWise Staff
The percentage of a station's audience that is shared with another station or medium.
1. Two magazines that reach the identical audience. 2. Two issues of the same magazine to one reader.