an expression of the weight of a media plan; the sum of all target audience exposures to the media vehicles in a media plan, including duplications (each exposure = one impression). Also called gross audience. See advertising weight, message weight, net audience, net impressions, gross rating points, target rating points, and unduplicated audience.
The total number of households or people delivered by a particular media schedule, including duplication of the audience. It can be calculated by the reach multiplied by the number of times the ad/commercial will run.
The sum of all exposures to an advertising message in a given advertising schedule.
The sum of audiences, in terms of people or households viewing, where there is exposure to the same commercial or program on multiple occasions. Two gross impressions could mean the same person was in the audience on two occasions or that two different people had been exposed only once.
The sum of all exposures to an advertiser's message by way of all vehicles used in a media plan. Gross impressions = Average persons x number of spots.
The sum of impressions registered against a target audience based on a GRP level of days or weeks in a schedule.
The sum of the Average Quarter-Hour Persons (AQH) audience for all commercials in a given schedule. The total number of times a commercial will be heard over the course of a schedule.
The total number of impressions, exposures to an advertising message, for all commercials and/or insertions in a given schedule. Duplications are counted as multiple impressions.
Total number of unduplicated people or households represented by a given media schedule.
The total number of times an advertising message is seen or heard. People who see or hear an ad multiple times are counted multiple times.
The estimated number of homes (or people) tuned to a schedule of shows. The same viewer, who is watching several programs, is counted more than once in this calculation: Household (or demographic) Universe x GRP
The sum of all impressions achieved for a specific commercial schedule.
The total number of people who will see an ad.
Gross Impressions refer to the total number of impression opportunities registered against the target audience by a GRP / Showing.
