The media spending of a particular brand when compared to others in its category.
Share of advertising activity achieved by an advertiser or product in a category or market over a fixed period of time.
Where more than one competitive product is advertising over the same period. The share of voice represents the proportion of the total advertising activity of all the competitive products, expressed either in terms of TVRS (for Television) or advertising expenditure contributed by on particular product
The total percentage of a particular market or audience impressions that you have versus your competitors.