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Definitions for "Cost Per Inquiry"
Keywords:  inquiry, inquire, directresponse, advertisement, formula
Related Terms: Cpi, Cost per order, Cpo, Cpp, Average total cost, Efficiency, Cost-per-acquisition, Cost per point, Cost per thousand, Cost per acquisition, Incremental cost, Average fixed cost, Marginal costing, Average cost method, Actual cost, Unit cost, Variable cost, Indirect cost, Cost-per-thousand, Overheads, Total cost, Cost unit, Full absorption costing, Eac, Average cost, Cost, Conversion cost, Burden, Sunk cost, Fixed costs, Fixed cost, Total costs, Cost overrun, Mtdc, Absorption costing, Gross impressions, Sunk costs, Average variable cost, Cost, Direct cost, Cost variance, Cost index, Standard cost, Variable costs, Indirect cost rate, Cost per rating point, Marginal cost, Direct costing, Facilities and administrative costs
Cost to generate an inquiry in direct-response advertising. Calculated by the total cost of the directresponse advertising divided by the number of inquires it generates.
qualitylogoproducts.com
Calculation of the media costs divided by the number of inquiries received. Used in a direct response campaign.
drmedia.com
Formula derived by dividing the total cost of a mailing or advertisement by the number of inquiries received.
saz.com
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