Definitions for

**"Cost Per Point"**A measurement of cost-effectiveness; cost of reaching one percent of a target audience.

A measure of advertising efficiency based on dividing cost by the rating.

3/4– An advertising cost calculated by dividing the cost of one or a series of commercial by the size of the audience, expressed in rating points. For example, if the cost of a commercial is $50,000 and the rating for a program is 12, then the cost per point is $4,166.67 ($50,000 divided by 12).