The average cost of television media to generate one product order, determined by dividing the cost of a specific infomercial telecast by the total number of orders received from it.

Formula derived by dividing the total cost of a direct marketing campaign by the number of orders received.

A simple formula derived by dividing the total cost by the number of actual orders received.

Mathematical formula. Divide the total cost of a Direct Marketing campaign by the number of orders received. Based on actual orders rather than inquiries.

The actual cost of media dollars spent to generate one order.

most often called "CPO." Refers to the television media cost to generate one product order. The figure is determined by taking the cost of a specific infomercial telecast and dividing it by the number of orders received. A $1000 time period that generates 100 product orders would have a CPO of $10.

The cost metric for each time an order is transacted.