Definitions for

**"Cost per order"**The average cost of television media to generate one product order. The figure is determined by dividing the cost of a specific infomercial telecast by the number of order received.

The total cost of divided by the number of purchases or enquiries generated from your web site. The CPO metric measures the average cost to generate an action or sale at your web site.

Similar to Cost Per Inquiry except based on actual orders rather than inquiries.